E-Book Manajemen Periklanan Bu Heidy

1. Briefcase Books Barry Callen - Manager's Guide to Marketing, Advertising, and Publicity - McGraw Hill (2009)
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2. Very Short Introductions Winston Fletcher - Advertising A Very Short Introduction - Oxford University Press, USA (2010)
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3. George E. Belch, Michael A. Belch - Advertising and Promotion An Integrated Marketing Communications Perspective, Sixth Edition - McGraw Hill (2003)
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4. Max Sutherland - Advertising and the Mind of the Consumer - Allen & Unwin (2009)
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5. Roger Baron, Jack Sissors - Advertising Media Planning, Seventh Edition - McGraw Hill (2010)
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6. Sandra Moriarty, Nancy D Mitchell, William D. Wells - Advertising & IMC Principles and Practice (9th Edition) (Advertising Principles and Practice) - Prentice Hall (2011)
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